“I use the science of behavior every day! The energy industry is very exciting, and now more than ever.”

“I tutored 40 kids when I was 9-12 years old. In college, I became passionate about…catering to children who could do better if we taught them better. Behavior analysis was the vehicle for me to make gains in education.”

“I’ve worked in a variety of industries including automotive, human services, non-profit, print, retail, and oil and gas across a range of companies, from global Fortune 500s, creative start-ups, to local small businesses.”

“We began an instructional program in 1990 with three students. Now there are over a hundred students and more than 10 staff in that program, plus a few other programs in Israel.”

“​Getting a child with Autism to communicate with signs, symbols or words when they previously used ‘meltdowns.’…I am happy that the company I created gives opportunities to these kids (and also lots of jobs to talented ABA professionals).”

“We need to find more and better ways to educate the general public about our science.”

“If you want to make advances in your field, don’t stay in the safe and fashionable middle, go for the edges.”

“While Skinner was a very nice guy he was often demonized. Many people only accept behavior analysis after they see the practical applications.”

“I am most proud of the 43 doctoral students I have trained, and the numerous sabbatical visitors who have spent time working with me. These people are the future of our field…”

“Behavior analysts should work on speaking to a broader audience in ways that the audience is receptive to and finding ways to disseminate and tell our story more effectively.”

“I’m proud of my students and their work, and how we developed a line of research related to communication/verbal behavior and RFT/rule governance in organizations. Developing your niche is hard to do and takes courage.”

…my approach is the same: make sure the behavior is doable; ensure there’s motivation and environmental support; reduce or eliminate coercion; always look to the contingencies.

“This stuff is powerful, I’m gonna keep doing it.”

“Different jobs teach you different skills, and the more you expose yourself to situations, the more you will learn.”

“At the heart of my work is improving quality of life.”