Lori Ludwig, PhD

Performance Architect

 

Performance Blueprints, Inc.

performanceblueprints.com

Email Lori Ludwig, PhD

Joseph Dagen, PhD

Interview with Joe Dagen, PhD

“I use the science of behavior every day! The energy industry is very exciting, and now more than ever.”

Kent Johnson, PhD

Interview with Kent Johnson, PhD

“I tutored 40 kids when I was 9-12 years old. In college, I became passionate about…catering to children who could do better if we taught them better. Behavior analysis was the vehicle for me to make gains in education.”

Lori Ludwig, PhD

Interview with Lori Ludwig, PhD

“I’ve worked in a variety of industries including automotive, human services, non-profit, print, retail, and oil and gas across a range of companies, from global Fortune 500s, creative start-ups, to local small businesses.”

Eitan Eldar, PhD, BCBA-D

Interview with Eitan Eldar, PhD, BCBA‑D

“We began an instructional program in 1990 with three students. Now there are over a hundred students and more than 10 staff in that program, plus a few other programs in Israel.”

Rob Holdsambeck, EdD, LCP, BCBA-D

Interview with Rob Holdsambeck, PhD, BCBA‑D

“​Getting a child with Autism to communicate with signs, symbols or words when they previously used ‘meltdowns.’…I am happy that the company I created gives opportunities to these kids (and also lots of jobs to talented ABA professionals).”

A. Charles Catania, PhD

Interview with Charles Catania, PhD

“We need to find more and better ways to educate the general public about our science.”

Francis Mechner, PhD

Interview with Francis Mechner, PhD

“If you want to make advances in your field, don’t stay in the safe and fashionable middle, go for the edges.”

Philip N. HIneline, PhD, BCBA-D

Interview with Philip Hineline, PhD

“While Skinner was a very nice guy he was often demonized. Many people only accept behavior analysis after they see the practical applications.”

Kennon "Andy" Lattal

Interview with Andy Lattal, PhD

“I am most proud of the 43 doctoral students I have trained, and the numerous sabbatical visitors who have spent time working with me. These people are the future of our field…”

Ronnie Detrich, PhD

Interview with Ronnie Detrich

“Behavior analysts should work on speaking to a broader audience in ways that the audience is receptive to and finding ways to disseminate and tell our story more effectively.”

Interview with Ramona Houmanfar, PhD

“I’m proud of my students and their work, and how we developed a line of research related to communication/verbal behavior and RFT/rule governance in organizations. Developing your niche is hard to do and takes courage.”

Janet S. Twyman, PhD, BCBA, LBA

Interview with Janet S. Twyman, PhD, BCBA, LBA

…my approach is the same: make sure the behavior is doable; ensure there’s motivation and environmental support; reduce or eliminate coercion; always look to the contingencies.

D. Dwight Harshbarger, PhD

Interview with Dwight Harshbarger

“This stuff is powerful, I’m gonna keep doing it.”

Interview conducted by Michelle Nelson
Dr. Lori Ludwig is the Founder and CEO of Performance Blueprints, Inc., a consulting firm dedicated to combining science with strategy to help entrepreneurs build the value of their business and thrive. Lori designs performance improvement solutions to optimize human performance and business results and is passionate about serving non-profits and women-owned small businesses. Lori has over 20 years of experience working with a variety of companies across different industries, from global Fortune 500s, creative start-ups, human services, non-profits to local small businesses.
Tell me about your business – Performance Blueprints.

The mission of Performance Blueprints is to combine science with strategy to help entrepreneurs build the value of their business and thrive. We offer three levels services depending on our client’s needs. The first level is streamlining systems and processes. The second level is optimizing team performance with performance based learning programs. And the third level is building in-house performance consulting teams. We also offer performance analysis tools through our website and workshops.

What are some different industries you have worked with and applied the science of behavior in your career?

I’ve worked in a variety of industries including automotive, human services, non-profit, print, retail, and oil and gas across a range of companies, from global Fortune 500s, creative start-ups, to local small businesses.

Can you elaborate how you map and diagnose organizational systems?

It’s a drill down approach always starting with the big picture. First, I collect information about how the organization adds value to its target customers, its differentiation in the market and how value added measured. The next mapping step is to identify the different functions of the organization and map out the inputs and outputs between them. For each input and output there should be a measure and feedback. Next, I do cross-functional process mapping which provides a visual representation of workflow. Process mapping allows you to see where there are disconnects and opportunities to create and deliver more value. I use system and process maps in client team meetings to study, analyze and discuss opportunities for improvement.

How did you get into the field?

When I was an undergraduate at Western Michigan University I had a work-study opportunity at the Association for Behavior Analysis and it evolved from there.  I worked at ABA while completing my masters and doctorate degrees in the behavior analysis department at Western. I loved serving the field and was (and still am) excited about its growth. I was fortunate to have Dr. Maria Malott as my mentor who was the one who truly inspired me to stay into the field.

How do you communicate effectively with people who are not behaviorists or do not know the technical language?  How do you sell them on how well this science will help them?

I focus on talking about business results and observable behavior.

Do you have advice for students who want to work with performance improvement, instructional design, behavior systems analysis? Do you have advice for students who want to find those jobs? 

I recommend participating in conference sessions and workshops. Apply tools and techniques and get as much practice as possible. You can find job listings through the International Society for Performance Improvement and the Association for Talent Development.

Do you have any recommended reading for students?

I recommend:

  • Paradox of Organizational Change (Malott, 2003)
  • How to Manage the White Space on an Organizational Chart (Rummler & Brache, 1995)
  • Performance Based Instruction: Linking Training To Business Results (Brethower & Smalley, 1998)
  • Serious Performance Consulting According to Rummler (Rummler, 2007)

We have free tools and a comprehensive list of behavioral systems analysis references our website:  http://www.performanceblueprints.com