“I tutored 40 kids when I was 9-12 years old. In college, I became passionate about…catering to children who could do better if we taught them better. Behavior analysis was the vehicle for me to make gains in education.”
“I’ve worked in a variety of industries including automotive, human services, non-profit, print, retail, and oil and gas across a range of companies, from global Fortune 500s, creative start-ups, to local small businesses.”
“We began an instructional program in 1990 with three students. Now there are over a hundred students and more than 10 staff in that program, plus a few other programs in Israel.”
“Getting a child with Autism to communicate with signs, symbols or words when they previously used ‘meltdowns.’…I am happy that the company I created gives opportunities to these kids (and also lots of jobs to talented ABA professionals).”
“I am most proud of the 43 doctoral students I have trained, and the numerous sabbatical visitors who have spent time working with me. These people are the future of our field…”
“Behavior analysts should work on speaking to a broader audience in ways that the audience is receptive to and finding ways to disseminate and tell our story more effectively.”
“I’m proud of my students and their work, and how we developed a line of research related to communication/verbal behavior and RFT/rule governance in organizations. Developing your niche is hard to do and takes courage.”
…my approach is the same: make sure the behavior is doable; ensure there’s motivation and environmental support; reduce or eliminate coercion; always look to the contingencies.
My career began in physical education – teacher education, when I realized that I could combine that with clinical work, so I pursued a PhD at The Ohio State University, where I met Siedentop, Cooper, Heron, and Heward, and ultimately connected physical education and applied behavior analysis. When I returned to Israel, I started the first academic program for teaching applied behavior analysis – at the Physical Education College at the Wingate Institute.
What do you think is your most important accomplishment?
Definitely playing a major role in bringing applied behavior analysis to Israel. When I started in 1989, there were only a few behavior analysts in the country. We began an instructional program in 1990 with three students. Now there are over a hundred students and more than 10 staff in that program, plus a few other programs in Israel. Additionally, writing the ABA textbook in Hebrew and helping to establish ABA centers in China are among the accomplishments with which I am very happy.
What is your favorite thing about behavior analysis?
I enjoy how much theory and practice are well bonded. Every thing in every day can be explained by theory; yet, we can still be romantic and do the unexpected.
What advice would you give to students just beginning their careers in applied behavior analysis?
Make sure you acquire a broad basis in Applied Behavior Analysis, including the philosophical, theoretical, and experimental foundations.
Do you have any “must read” books for students?
Make sure you read as many skinner’s books as possible.