Ramona Houmanfar, PhD

Professor & Director, Behavior Analysis Program, University of Nevada, Reno; Editor, Journal of Organizational Behavior Management

Joseph Dagen, PhD

Interview with Joe Dagen, PhD

“I use the science of behavior every day! The energy industry is very exciting, and now more than ever.”

Kent Johnson, PhD

Interview with Kent Johnson, PhD

“I tutored 40 kids when I was 9-12 years old. In college, I became passionate about…catering to children who could do better if we taught them better. Behavior analysis was the vehicle for me to make gains in education.”

Lori Ludwig, PhD

Interview with Lori Ludwig, PhD

“I’ve worked in a variety of industries including automotive, human services, non-profit, print, retail, and oil and gas across a range of companies, from global Fortune 500s, creative start-ups, to local small businesses.”

Eitan Eldar, PhD, BCBA-D

Interview with Eitan Eldar, PhD, BCBA‑D

“We began an instructional program in 1990 with three students. Now there are over a hundred students and more than 10 staff in that program, plus a few other programs in Israel.”

Rob Holdsambeck, EdD, LCP, BCBA-D

Interview with Rob Holdsambeck, PhD, BCBA‑D

“​Getting a child with Autism to communicate with signs, symbols or words when they previously used ‘meltdowns.’…I am happy that the company I created gives opportunities to these kids (and also lots of jobs to talented ABA professionals).”

A. Charles Catania, PhD

Interview with Charles Catania, PhD

“We need to find more and better ways to educate the general public about our science.”

Francis Mechner, PhD

Interview with Francis Mechner, PhD

“If you want to make advances in your field, don’t stay in the safe and fashionable middle, go for the edges.”

Philip N. HIneline, PhD, BCBA-D

Interview with Philip Hineline, PhD

“While Skinner was a very nice guy he was often demonized. Many people only accept behavior analysis after they see the practical applications.”

Kennon "Andy" Lattal

Interview with Andy Lattal, PhD

“I am most proud of the 43 doctoral students I have trained, and the numerous sabbatical visitors who have spent time working with me. These people are the future of our field…”

Ronnie Detrich, PhD

Interview with Ronnie Detrich

“Behavior analysts should work on speaking to a broader audience in ways that the audience is receptive to and finding ways to disseminate and tell our story more effectively.”

Interview with Ramona Houmanfar, PhD

“I’m proud of my students and their work, and how we developed a line of research related to communication/verbal behavior and RFT/rule governance in organizations. Developing your niche is hard to do and takes courage.”

Janet S. Twyman, PhD, BCBA, LBA

Interview with Janet S. Twyman, PhD, BCBA, LBA

…my approach is the same: make sure the behavior is doable; ensure there’s motivation and environmental support; reduce or eliminate coercion; always look to the contingencies.

D. Dwight Harshbarger, PhD

Interview with Dwight Harshbarger

“This stuff is powerful, I’m gonna keep doing it.”

Interview conducted by Kaitlynn Gokey
Dr. Ramona Houmanfar is a Professor of Psychology and serves as the Director of the Behavior Analysis Program at the University of Nevada, Reno (UNR), Editor of the Journal of Organizational Behavior Management and an editorial board member of Behavior and Social Issues, trustee of the Cambridge Center for Behavioral Studies, and Chair of the Organizational Behavior Management Section of Cambridge Center for Behavioral Studies, Dr. Houmanfar is also the former senior co-chair of the Association for Behavior Analysis International, Director of the Organizational Behavior Management Network and President of the Nevada Association for Behavior Analysis.

Dr. Houmanfar has published over sixty peer reviewed articles and chapters, delivered more than 100 presentations at regional, national, and international conferences in the areas of behavioral systems analysis, cultural behavior analysis, leadership in organizations, rule governance, communication networks, instructional design, and bilingual repertoire analysis and learning.  She has published co-edited books titled “Organizational Change” (Context Press) and “Understanding Complexity in Organizations” (Taylor & Francis Group).  Her third co-edited book titled “Leadership & Cultural Change” was recently published by Taylor & Francis Group.

How did you get into the field? 

I was introduced to it in undergrad as a pre-med student at UNR. It was one of my psychology courses and the data-driven nature and parsimony appealed to me. So I shifted my major to psych/bio to delve into it further. Then I met Linda Hayes. (I’m a graduate of UNR). My experience with her cemented my interest in Behavior Analysis and I’ve been in the field ever since.

 What’s your most important accomplishment?

I’m extremely excited about the research being developed in my lab. The topics and phenomena we study haven’t been explored by other labs. I like the analysis of rumor and gossip in organizations and the power of rule governance in such settings. I’m proud of my students and their work, and how we developed a line of research related to communication/verbal behavior and RFT/rule governance in organizations. Developing your niche is hard to do and takes courage. It’s hard to break into publication.

 What do you think the field should be doing more of? 

We could be investigating socially-significant global issues from the foundation work in behavior analysis. Namely, climate change, violence, and obesity. These topics beg for our contribution and they can all be ultimately traced to behavior change. If we can address behavior change at socio-cultural level we can increase our scientific visibility. A system-oriented behavioral perspective can bring our science from an individual-level to a more socio-cultural level, allowing us to become a better known and more relevant science. Engineering and medicine eat up what we have to offer.

 Behavior analysts could also publish and present in journals and conferences outside of behavior analysis. Co-authoring with other disciplines helps publish in those areas and fosters collaboration and dissemination. It adds to the breadth of our analyses and applications and generates more research avenues.

 What advice do you have for folks just entering behavior analysis? 

Be mindful of politics and work on your political skills early. Collaborate and work with others. Respect other disciplines while maintaining the integrity of behavior science. Acquire exposure with common populations that receive clinical ABA as soon as you can, to get your feet wet, but then be open to other areas and populations. Learn our concepts and principles and technical language to fluency so you are able to converse constructively with your professors, peers, and be able to explain our approach to a layperson.