Dr. Andy Lattal is Centennial Professor of Psychology at West Virginia University, where, since 1972, he has taught and mentored 42 doctoral students. He has published research on a variety of topics related to the reinforcement and elimination of operant behavior and the history and philosophy of behavior analysis. A former Editor of the Journal of the Experimental Analysis of Behavior, he also has held major leadership positions in many of the major organizations dedicated to advancing behavior analysis. His service to behavior analysis has been recognized with SABA’s Distinguished Service to Behavior Analysis and its International Dissemination of Behavior Analysis awards.