Animal Behavior

Welcome to the Animal Behavior Center


Johnny Depp is suing The Sun for libel. Here's what Amber Heard has to do with it and why it's impossible to look away from the court hearings (spoiler: the level of absurdity is unthinkable). On July 7, a lawsuit began in London between Johnny Depp and News Group Newspapers, which includes the tabloid The Sun. The reason for the lawsuit in 2018 was the text that Depp used physical and psychological violence against his wife, Amber Heard. The actors divorced in 2017. The first allegations flew to Depp a year earlier, along with a divorce petition and a demand for maintenance payments. In August 2016, the couple signed an agreement in which Amber drops the domestic violence charges and Johnny pays her $7 million. It seemed like we could strike a deal and part ways, but no. Amber began actively speaking out against domestic violence and wrote a column for The Washington Post in December 2019 as an ambassador Johnny Depp Amber Heard for the American Civil Liberties Union, in which she admitted to being abused since she was a teenager and felt pressure to break her silence. Johnny, discerning defamatory information in his ex-spouse's text, filed a $50 million libel suit against Heard in March 2019. The actor claimed that if anyone in their couple had dissolved their hands, it wasn't him, and provided photos of himself with bruises as proof.


For centuries, humans have trained animals for entertainment and to assist them in their work. Dogs have been used to drive livestock since the Neolithic times, the circuses of early Rome featured trained lions, elephants and chariot horses, homing pigeons were used as early as 2350 BC in Mesopotamia, and the Vikings were training horses in the 9th century.

In the 1800’s, the modern theories of behavior that eventually led way to animal training and enrichment as we know it today began to evolve. In Russia, Nobel prize winner Ivan Pavlov (1849-1936) studied learning that was related to reflexive responses. Pavlov’s theories explain why a dog begins to salivate when a food dish is rattled.

At the same time Pavlov was working in Russia, in the United States, Edward Lee Thorndike (1874-1949) was studying the effects that different consequences have on new behaviors. His “Law of Effect” said that responses that produce rewards will tend to increase in frequency. Thorndike’s work laid the groundwork for the development of operant conditioning.

Another key person in the development of behaviorism as we know it was J.B. Watson (1878- 1958). Watson is known as the father of modern behaviorism and it is his work on respondent conditioning that can help animal trainers understand what has happened when they are dealing with an extremely fearful animal.

B.F. Skinner

B.F. Skinner (1904-1990) was greatly influenced by the work of several people including Watson and Pavlov. Skinner actually expanded Watson’s work on behaviorism when he described the science of operant conditioning. Operant conditioning is the area of behaviorism that explains the relationship between environmental events and actions.

Skinner discovered while working with rats (and later pigeons) that he could systematically change the behavior of an animal by giving it a food reward for a slightly different form of the behavior than was last produced. This process, called ‘shaping’, is how animals are taught to exhibit complex behavior not previously seen.

Although Thorndike is credited for being the first person to describe operant conditioning concepts in his work Animal Intelligence (1911), Skinner was the first to widely publicize and promote this new technology. In 1938, Skinner published The Behavior of Organisms, the landmark work that fully defined this exciting new science of operant conditioning.

Today, animal trainers for many species use a “clicker” as a conditioned reinforcer. While many trainers believe the clicker is new to animal training, Skinner described using clickers in his 1951 paper, How to Teach Animals.

Marian Breland Bailey and Bob Bailey

In 1938, when Skinner published The Behavior or Organisms, Marian Kruse was his research assistant. She later married Keller Breland who was also a graduate student in psychology. With World War II a major concern, the Brelands joined B.F. Skinner to work on Project Pelican, a project that used operant conditioning to train pigeons to guide bombs that were referred to by the Navy as “pelicans.”

In 1943, Project Pelican ended and the Brelands formed Animal Behavior Enterprises.

Through Animal Behavior Enterprises, Marian trained animals for animal shows and commercials. In the 1950’s, the Brelands were featured in esteemed national publications such as Time, Life Magazine, and The Wall Street Journal. They worked with Parrot Jungle in Miami and developed the first manual for dolphin trainers at Marine Studios in Florida.

Bob Bailey was a zoologist and the Navy’s Director of Training when he began work with the Brelands to establish the “Dolphins at Sea” program for the U.S. Navy. Using the principles of operant conditioning, in 1965, Bailey developed an ambush detection system using pigeons. Keller Breland died in 1965. Marian Breland and Bob Bailey continued the work of Animal Behavior Enterprises and they were married in 1976.

Over the course of many years, using operant conditioning, the Baileys trained more than 140 species of mammals and birds. Bob Bailey is well-known for using a bridging stimulus which is the method of using a bridge between an animal’s response and the delivery of a reinforcer (such as food).

Along with B.F. Skinner and Keller Breland, the Baileys were the pioneers of many of the animal training procedures in use today, including using conditioned reinforcers such as clickers.

Operant Conditioning

As you read articles where animals are trained using the principles of operant conditioning, there is a good chance you will come across some of the following basic terms.

Reinforcement/reinforcer: A reinforcer is a stimulus that, when presented following a behavior, causes that behavior to be more likely to occur again in the future. Reinforcers can be positive or negative.

Positive Reinforcer: a stimulus that when presented following a behavior, makes it more likely that the behavior will occur in the future.

Negative Reinforcer: the probability of the behavior occurring in the future is increased when the behavior is followed by the removal or avoidance of an aversive stimulus. (Negative reinforcers are not punishers; they increase behavior)

Extinction: occurs when a behavior that has been previously reinforced is no longer reinforced. The result is that the behavior no longer occurs.

Punishment: providing consequences for a behavior that decrease the probability that the behavior will occur in the future.

Conditioned Reinforcer: a previously neutral stimulus that begins to function as a reinforcer after being paired a number of times with an established reinforcer (e.g., pairing a clicker with food-the sound of the clicker becomes a conditioned reinforcer).

Ivan Pavlov

Edward Lee

J.B. Watson

B.F. Skinner

Keller Breland
and Marian Kruse

Marian Breland
Bailey and Bob

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