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ABACLive Webinar with Terry McSween, PhD

July 19 @ 12:00 pm - 2:00 pm

Terry McSween, PhD, ABACLive Webinar

Presented through the ABACLive Cambridge Center Series. Helping those who help others, one live webinar at a time.

CCBS Board of Director Dr. Terry McSween presents “Designing a Behavior-Based Safety Improvement Process”

Friday, July 19, 2024
12:00 am – 2:00 pm (Eastern/NY)
Recordings available until 08/04/2024

This event is FREE for the general public. Or available for a discounted price with:

This Program is Approved for the Following CE Credit Types:

*ABAC is an APA Approved Continuing Education Sponsor. APA has requested that Sponsors not use the phrase “APA credit Hours” as this implies that APA is awarding credit. CE credit is awarded by ABAC, which is approved by APA to offer CE to psychologists. APA approval to award CE credit is also accepted by other professional organizations.

Please link to the Event on ABAC for detailed Applicable CE provider/sponsor statements.

Register on ABAC Website – FREE (NO CEs)

Register on ABAC Website to Earn Continuing Education


In 2022 the rate of average lost workday case rate for organizations in the US was 1.3 per 200,000 work hours. This means that an average of 1.3 workers out of 100 will experience an injury severe enough to prevent them from returning to their normal job, or put another way, an average of one in three employees in American industry can expect to experience one lost-workday injury in approximately 33 years of work. Studies by DuPont and others suggest that more than 90 percent of those injuries could have been prevented through improved safety practices. Behavior-Based Safety (BBS) remains the most effective intervention for reducing injuries through improved safety practices on the job yet many safety professionals and others consider it ineffective.

In his book, The New-Values Based Safety, Dr. McSween describes an organization’s safety culture as a function of an organization’s vision, its values, its leadership, its processes, and the results it creates. During the first part of this 2-hour webinar, Dr. McSween will make the case for the importance of discussions that clarify an organization’s value for safety and improving accountability in weekly leadership activities that demonstrate leadership’s support for safety.

The remainder of the workshop will then describe the results of a recent study on BBS conducted by Cambridge University using data provided from DEKRA clients that showed (1) that BBS produces statistically significant reductions in injuries, and (2) BBS produces significant improvements in safety culture as measured by traditional culture surveys, and Dr. McSween will discuss how the findings challenge some of the traditional assumptions about BBS initiatives. Finally, Dr. McSween will discuss several approaches to integrating serious injury prevention into behavior-based safety.

Learning Objectives:

By the end of this event, participants should be able to:

  • Identify the five elements of McSween’s culture model Identify the single most important thing that managers must do to have a successful safety improvement effort.
  • Identify design consideration to maximizing the effectiveness of behavior-based safety.
  • Identify the special considerations to ensure that behavior-based safety adequately address the potential for serious injuries and fatalities.

Presenter Bio:

Terry McSween, PhD

Dr. McSween is a nationally recognized expert in the field of behavioral safety. He is CEO and cofounder of Quality Safety Edge, a company that helps organizations improve safety and leadership through behavioral psychology. Dr. McSween is author of the book, The Values-Based Safety Process, and numerous publications and research articles on behavioral safety. He has received numerous awards, including the ASSE’s 1993 Scrivener Award, the OBM Network’s 2001 Outstanding Contribution Award and its 2010 Lifetime Achievement Award, Western Michigan University Distinguished Alumni in 2007, and in 2017 the Texas Association for Behavior Analysis recognized him for his Career Contributions to Behavior Analysis in Texas, all for his work in behavioral safety. He is also the founder of the Behavioral Safety NOW conference.

*This event is FREE for the general public. For those that want a certificate of completion for continuing education credits please purchase the discounted CEs. Register on ABAC Website – FREE (NO CEs)

This event is being offered at the discounted ABACLive Cambridge Center Series price for CEUs (Learning). Behavior Analysts may earn continuing education for viewing the live event or recording.Behavior Analysts: 2 CEUs (Learning) Register on ABAC Website to Earn Continuing Education

The ABACLive Cambridge Center Series of webinars are presented by Board of Directors, Trustees, Advisors, Senior Fellows of the prestigious Cambridge Center for Behavioral Studies.

The ABACLive Cambridge Center Series is the result of a collaboration between The Cambridge Center for Behavioral Studies (CCBS) and The Applied Behavior Analysis Center, Inc (ABAC) designed to make behavioral health education accessible to the global community of professionals working to make a positive difference in the lives of others.

Register on ABAC Website – FREE (NO CEs)

Register on ABAC Website to Earn Continuing Education

Go to ABAC Website for ongoing continuing education opportunities.


July 19
12:00 pm - 2:00 pm


Your desktop or mobile device!


ABAC, Inc.
View Organizer Website

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